10 Oct, 2021

Daily Dress Edit Pop Up

Daily Dress Edit 2022

The Daily Dress Edit was dreamt up by the lovely Isabel Spearman in 2018 on a bit of a whim. It was one of those middle-of-the-night ideas that came about for the love of a good dress and the endless opportunity of discovering new designers through Instagram. It has now grown into a platform that supports small independent, homegrown brands and champions slow fashion.
The annual Pop Ups in Belgravia bring the Daily Dress Edit Instagram account to life with Isabel curating a selection of these brands and designing exclusive dresses to showcase in a beautifully designed store. Every year new brands are introduced to Pop Up, and this year is a bumper one, with over 40 designers and many of them recent discoveries. From Freya Simone who makes all her dresses from preloved textiles to Manimekala whose stunning marbled fabric is all created by hand in London. Pop Up favourites such as Justine Tabak and O’Pioneers are back, both who produce beautiful autumnal dresses that are made carefully by skilled seamstresses in the UK. All the styles are limited edition and made consciously and carefully by brands that really care about the impact they make on the environment. The Pop Up aims to encourage the consumer to make a considered purchase and to buy something they will love and wear for years to come.
The Pop Up is open until 17th October (so there’s still time to get your hands on a truly special dress if you’re quick!), at 14-15 Eccleston Yards, Belgravia, London, and you can now drop in to browse (see below for a full list of all the beautiful brands stocked) or head here to book an appointment/or to find out more about the Pop Up.
See you there!

Sarah xx


Alice Early
Anna Mason
Back by Sundown
Borgo de Nor
Cabbages & Roses
Catherine Prevost
Claire Mischevani
Clary & Peg
Damselfly London
Darla Studio
Dilli Grey
Doone London
Emilia Wickstead
Faith Rowan Leeves
Freya Simonne
Johanna Sands
Justine Tabak
Laura von Behr vintage
Louise Kennedy
Marte Marie Forsberg
O Pioneers
Olivia Annabelle
Pink City Prints
Rae Feather
Rosie Caldwell
Sigrid Maria
The Regular Works
Tallulah & Hope
Valle & Vik

Images (from top): Manimekala, Meadows, Dilli Grey